We both come from farming families. After a number of years of farming in Tasmania, we wanted a change of lifestyle but one that would suit our values and fit in with raising our three young girls.
In 2003, we bought Good Morning Cereals, based in Queensland – the perfect small business for us to support Australia’s organic farmers and to offer Australians pure, simple goodness for their breakfast.
Like increasing numbers of people, we do our best to live a healthy lifestyle and we like to know our food is just the way nature intended. We still make our own preserves and bake our own treats – whenever we have time in between working to make our business the best it can be!
The grains for Good Morning Cereals are sourced from Australian farmers, wherever possible. Whether it is rice from Riverina, spelt from Gunnedah or sorghum from the Darling Downs, we like to think you can taste the Australian sunshine in our products.
All of our products are certified organic, grown by farmers who care as much as we do about quality and purity.
We base our business on loyal relationships – loyalty to the farmers who supply us and loyalty to the health food stores that specialise in offering foods people can trust. We also supply to manufacturers who use our cereals in other tasty, organic combinations.
The process for creating Good Morning Cereals is simple. We take the finest, organic whole grains and apply heat and pressure – the result is a light, wholesome and digestible way to enjoy all the goodness of the grain. This suits the increasing numbers of people who suffer from allergies and food sensitivities.
Good Morning Cereals also give you scope to create your own ideal breakfast – simply mix your favourite puffed grains and add dried and fresh fruit, nuts or seeds, honey or pure maple syrup, and your choice of milk, yoghurt or juice.
If you care about what you eat and want to be part of the growing group of people who are looking for organic Australian produce, join the Good Morning Cereals family and start your day with pure, simple goodness.
It’s also good to know you are doing your bit to support our organic farmers, to reduce the chemical impact on our environment and to minimise your food miles.
Jill & Michael Allwright
