Our History

Michael and Jill Allwright bought Good Morning Cereals in 2003. Before that we were farmers in Tasmania, where we grew sheep, cattle, free range pigs and crops such as wheat, barley, potatoes and broccoli. After a number of years of farming in Tasmania, we wanted a change of lifestyle but one that would suit our values and fit in with raising our three young girls.

We felt Good Morning Cereals was the perfect business and we are both still directly involved in the daily production and personally manage the company’s relationships with suppliers and customers.

Our experience in primary food production provides the expertise and knowledge needed to maintain strong relationships with the farmers that grow our grain.

Like increasing numbers of people, we do our best to live a healthy lifestyle and we like to know our food is just the way nature intended. We have converted our small suburban garden into an organic vegetable garden.